1/ Videos are the most convenient and attractive way to gain information.
Much more effective than text, as the information is highly concentrated and videos are very direct.
2/ Videos help define the image
you want to project of the company or product.
3/ A picture tells a thousand words
Videos inspire confidence, as they elegantly portray the most significant and real aspects of the company.
4/ Much more is shared than any other content
Videos account for approximately 50% of shared items on the Internet.
5/ Videos make you stand out above the competition
6/ If videos are posted on websites, they encourage the user to spend longer browsing
7/ Videos help boost SEO positioning
8/ You’ll reach a much larger audience
Than in any other way
9/ The costs of professional videos today are very affordable
And, in any case, they should always be thought of as an investment and not as an expense.