{"id":4383,"date":"2021-06-03T11:23:53","date_gmt":"2021-06-03T09:23:53","guid":{"rendered":"https:\/\/www.back-focus.com\/back-focus\/video-as-a-marketing-strategy\/"},"modified":"2021-06-07T09:20:11","modified_gmt":"2021-06-07T07:20:11","slug":"video-as-a-marketing-strategy","status":"publish","type":"page","link":"https:\/\/www.back-focus.com\/en\/back-focus\/video-as-a-marketing-strategy\/","title":{"rendered":"Video as a marketing strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4383\" class=\"elementor elementor-4383 elementor-246\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20cf41c5 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"20cf41c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-349213d4\" data-id=\"349213d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6799e7be elementor-widget elementor-widget-pelicula_core_section_title\" data-id=\"6799e7be\" data-element_type=\"widget\" data-widget_type=\"pelicula_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--right \" data-holder-options=\"{&quot;line-breaks&quot;:&quot;&quot;}\">\n\t\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\t9 reasons to include video in any marketing strategy \t\t\t<\/h2>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74186d2 elementor-widget elementor-widget-spacer\" data-id=\"74186d2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b3148 elementor-widget elementor-widget-image\" data-id=\"f8b3148\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"765\" src=\"https:\/\/www.back-focus.com\/wp-content\/uploads\/2021\/04\/backfocus-video-marketing-1024x765.jpg\" class=\"attachment-large size-large\" alt=\"Back Focus video marketing\" loading=\"lazy\" srcset=\"https:\/\/www.back-focus.com\/wp-content\/uploads\/2021\/04\/backfocus-video-marketing-1024x765.jpg 1024w, https:\/\/www.back-focus.com\/wp-content\/uploads\/2021\/04\/backfocus-video-marketing-300x224.jpg 300w, https:\/\/www.back-focus.com\/wp-content\/uploads\/2021\/04\/backfocus-video-marketing-768x574.jpg 768w, https:\/\/www.back-focus.com\/wp-content\/uploads\/2021\/04\/backfocus-video-marketing-1536x1147.jpg 1536w, https:\/\/www.back-focus.com\/wp-content\/uploads\/2021\/04\/backfocus-video-marketing-2048x1529.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad03a18 elementor-widget__width-auto elementor-widget elementor-widget-pelicula_core_button\" data-id=\"1ad03a18\" data-element_type=\"widget\" data-widget_type=\"pelicula_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a class=\"qodef-shortcode qodef-m  qodef-button qodef-layout--filled  qodef-html--link\" href=\"\/en\/videos\" target=\"_self\" data-background-color=\"#FFFFFF\" style=\"color: #111111;background-color: #FFFFFF;border-color: #FFFFFF\">\n\t<span class=\"qodef-m-text\">View projects<\/span>\n<\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-378b215\" data-id=\"378b215\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-322a451f elementor-widget elementor-widget-text-editor\" data-id=\"322a451f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<h3><strong><span style=\"color: #ffdd00;\">1\/<\/span> Videos are the most convenient and attractive way to gain information.<\/strong><\/h3>\n<p>Much more effective than text, as the information is highly concentrated and videos are very direct.<\/p>\n<h3><span style=\"color: #ffdd00;\">2\/<\/span> Videos help define the image<\/h3>\n<p>you want to project of the company or product.<\/p>\n<h3><span style=\"color: #ffdd00;\">3\/<\/span> A picture tells a thousand words<\/h3>\n<p>Videos inspire confidence, as they elegantly portray the most significant and real aspects of the company.<\/p>\n<h3><span style=\"color: #ffdd00;\">4\/<\/span> Much more is shared than any other content<\/h3>\n<p>Videos account for approximately 50% of shared items on the Internet.<\/p>\n<h3><span style=\"color: #ffdd00;\">5\/<\/span> Videos make you stand out above the competition<\/h3>\n<h3><span style=\"color: #ffdd00;\">6\/<\/span> If videos are posted on websites, they encourage the user to spend longer browsing<\/h3>\n<h3><span style=\"color: #ffdd00;\">7\/<\/span> Videos help boost SEO positioning<\/h3>\n<h3><span style=\"color: #ffdd00;\">8\/<\/span> You&#8217;ll reach a much larger audience<\/h3>\n<p>Than in any other way<\/p>\n<h3><span style=\"color: #ffdd00;\">9\/<\/span> The costs of professional videos today are very affordable<\/h3>\n<p>And, in any case, they should always be thought of as an investment and not as an expense.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-160e7cc9 elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"160e7cc9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2a030fd7\" data-id=\"2a030fd7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-354b0728 elementor-widget elementor-widget-pelicula_core_section_title\" data-id=\"354b0728\" data-element_type=\"widget\" data-widget_type=\"pelicula_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"qodef-shortcode qodef-m  qodef-section-title qodef-alignment--right \" data-holder-options=\"{&quot;line-breaks&quot;:&quot;&quot;}\">\n\t\t<h6 class=\"qodef-m-tagline\" style=\"color: #6D6D6D\">\n\t\tContact\t<\/h6>\n\t\t<h2 class=\"qodef-m-title\" >\n\t\t\t\t\tGot a project in mind?\t\t\t<\/h2>\n\t<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1284ac8c elementor-widget elementor-widget-spacer\" data-id=\"1284ac8c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b6ddf71\" data-id=\"7b6ddf71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e2bd27 elementor-widget elementor-widget-wp-widget-pelicula_core_contact_form_7\" data-id=\"14e2bd27\" data-element_type=\"widget\" data-widget_type=\"wp-widget-pelicula_core_contact_form_7.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<div class=\"qodef-contact-form-7\">\n\t\t\t\t<div role=\"form\" class=\"wpcf7\" id=\"wpcf7-f4360-o1\" lang=\"en-EN\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form 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aria-invalid=\"false\" \/><\/span> <\/label><\/p>\n<p><label> E-mail <span class=\"asterisco\">(*)<\/span><br \/>\n    <span class=\"wpcf7-form-control-wrap your-email\"><input type=\"email\" name=\"your-email\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" \/><\/span> <\/label><\/p>\n<p><label> Telephone<br \/>\n    <span class=\"wpcf7-form-control-wrap tel-459\"><input type=\"tel\" name=\"tel-459\" value=\"\" size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-tel\" aria-invalid=\"false\" \/><\/span> <\/label><\/p>\n<p><label> Message<br \/>\n    <span class=\"wpcf7-form-control-wrap your-message\"><textarea name=\"your-message\" cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\"><\/textarea><\/span> <\/label><\/p>\n<p><span class=\"wpcf7-form-control-wrap acceptance-176\"><span class=\"wpcf7-form-control wpcf7-acceptance optional\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-176\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I have read and accept <a itemprop=\"id\" href=\"https:\/\/www.back-focus.com\/wp-content\/themes\/pelicula-child\/politica_en.html\" class=\"qodef-m-play qodef-magnific-popup qodef-popup-item\" data-type=\"iframe\">the privacy policy<\/a><\/span><\/label><\/span><\/span><\/span><\/p>\n<p><button type=\"submit\" class=\"wpcf7-form-control wpcf7-submit qodef-button qodef-size--normal qodef-type--filled qodef-m\"><span class=\"qodef-m-text\">Send<\/span><\/button><\/p>\n<div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>9 reasons to include video in any marketing strategy View projects 1\/ Videos are the most convenient and attractive way to gain information. Much more effective than text, as the information is highly concentrated and videos are very direct. 2\/ Videos help define the image you want to project of the company or product. 3\/ [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4378,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Video as a marketing strategy - Back Focus Video Productions<\/title>\n<meta name=\"description\" content=\"9 reasons to include video as a marketing strategy for any company to help define its image and differentiate itself from the competition\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.back-focus.com\/en\/back-focus\/video-as-a-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video as a marketing strategy - 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